Why Aloe Vera

Aloe Fresh is an important step ahead in the science of oral hygiene.

In normal toothpastes there’s a percentage of water, which doesn’t have any function for the health of your mouth. In Aloe Fresh this percentage of water is replaced by Aloe Vera juice, combined with a powerful blend of natural active ingredients carefully selected to create an extraordinary toothpaste. The first times Aloe was employed (back in the Egyptian, Greek and Roman ages), it was used for the skin, to speed up the healing process of wounds (both for people and animals, such as horses). Almost 3,000 years of history helped enlarging the knowledge, confirming Aloe uses and stating its positive effects.


some of its principles have a soothing and analgesic action, for example the carboxypeptidase and bradykinase enzymes.

thanks to the high concentration of polysaccharides.

there are many principles in the Aloe contributing to its anti-inflammatory effects: the carboxypeptidase and bradykinase enzymes (they inhibit the production of postaglandins, the “mediators” of the inflammation), the magnesium lactate (which inhibits the production of histamine) and a glycoprotein which inhibits the production of leukotrienes.

Aloin and Barbaloin have a natural antibiotic function, useful to prevent infections. While anthraquinones and emodin have antiviral properties.

polysaccharides in the Aloe gel get fibroblasts to grow and produce more collagen, so that the healing process is faster. This happens not only for wounds, but also for burns, sunburns and insect stings.

Aloe Vera active principles

The chemical composition of this plant is very complex, as it contains a great amount of substances.

– Anthraquinonics: chrysophanol, aloe-emodin, aloin, barbaloin.

– Enzymes: amylase, bradikinase, lipase, protease, catalase, carboxypeptidase.

– Vitamins: A, C, B1, B2, B3, B6, B12, E.

– Amino acids: Aloe gel contains 7 out of 8 essential amino acids and 11 out of 14 of not essential ones. This confirms the Aloe Vera juice high nutritional power.

– Mineral salts: Calcium, Phosphor, Iron, Manganese, Magnesium, Copper, Chrome, Zinc, Sodium, Potassium, Chlorine.

– Monosaccharides and Polysaccharides: glucose, galactose, cellulose, acemannan.